By Steve Shull, Teles Properties for Teles Talk

In my previous blog, I started talking about the risks a Realtor needs to take today to be successful.

I have been coaching top producing real estate agents since 1993. Prior to coaching, in my first year in real estate 1991, I closed 53 transactions with a partner. In my second year I was on track to close 100 transactions before I shifted into the coaching business. My focus has always been on production. AND….. I always just assumed that most agents would place production as their number one priority in the business. Yet in a workshop this past weekend I had one of those lightning bolt moments. What I realized is the thing agents value most in their business is their independent contractor status and the illusion of being independent. Yes, as a real estate agent you ARE an “independent contractor”. You can come and go as you please. And for the most part if you are ethical, no one is going to say anything to you whether you produce or not. In that sense you ARE independent. However, please do NOT confuse independence with freedom. And personally, I think FREEDOM is what people really want. Independence does not guarantee freedom, production does!!

Please think about this for a moment….

INDEPENDENCE IS NOT THE SAME AS FREEDOM!!

Yes, you may feel a real sense of independence as a real estate agent. Yet do you really feel FREE to do whatever you want, when you want, in the way you want? I think it would be safe to say that most people who are in real estate want a very nice lifestyle. They want a nice home. They want nice cars. They want nice clothes. They want to travel and entertain. They want to do good deeds. They want to take care of their family and important relationships. They want to live the American Dream. And this is a good thing.

This takes us back to the idea…..

ARE YOU TAKING THE RISK TO BE SUCCESSFUL IN THIS BUSINESS?

For additional questions or comments, Steve Shull can be reached at steve.shull@telesproperties.com and you can check out his website at www.telesproperties.com.

Filed under: Uncategorized on June 17th, 2009