By Zach Kahn, Teles Properties.

Does branding matter in today’s real estate market by Teles Properties?
In a word, absolutely.

Brands represent fundamental aspects of a company’s culture, not
quirks that scratch the surface of a massive marketplace. This
statement is important for both agents and consumers to understand as
it can easily mean different things.

In a global marketplace where the largest company gets the biggest
seat at the table, how can an agent individualize and stand apart?

For many companies, putting the same logo on everything means they are
part of the same culture. In real estate this is simply not true. One
agent may have fully embraced advancements in technology to make
things simpler for the client while another agent may have the
tendencies of a Luddite. Additionally, one agent may offer some sort
of service that the company does not or vice versa. After all, if the
branding is inconsistent, then the company’s culture is inconsistent,
which only leads to confusion for everyone. In the end, the consumer
has no idea what to expect and the bulk of business falls to personal
referrals.

But what if a company sat down with all the agents collaborated and
created the brand with them? What if they were all proud to be part of
something very special? What if all agents are accountable to each
other and agree to maintain the same level of service across the
board? What if, just like software, there were minimum requirements,
but those minimums went far above the average real estate company’s
requirements? What if everyone agreed that good enough is just not
good enough anymore.

Welcome to Teles.

To learn more about Teles Properties, go to www.telesproperties.com or www.telestalk.com.

Filed under: Uncategorized on July 16th, 2009