By Peter Hernandez, Teles Properties (www.telesproperties.com)

When we think of service standards we look to great companies that are known for delivering services that makes the consumer return again and again because of the experience. Companies like Lexus, BMW, The Ritz Carlton, Four Seasons Hotels and Nordstrom. While there are many great real estate agents, real estate companies as a whole fall short of delivering a consistent high level of service. The real estate industry as a rule allows each agent to define the level of service provided to each customer and in general most companies’ service plans are reduced to putting the property in the MLS, placing an ad, and hoping for the best. In fact they can only guarantee a level of service that their least competent agent can provide. This becomes extremely evident if the firm hires new or inexperienced agents. This brings us to the following questions: Why do traditional real estate companies allow every agent in their organization to do whatever they want when it comes to servicing the client as long as they are compliant with the Department of Real Estate? What other industry endorses such a practice? What if you visited a Four Seasons Hotel and they practiced this model with their employees? Would there be consistency in the experience? Would there be any quality control? Would the brand survive? At Teles Properties we believe delivering the highest level of service through hiring only experienced and competent agents is a smart idea.

Filed under: Industry and Economic News, Uncategorized on August 12th, 2009